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PAREMATA MĒNE official video


With support from Te Māngai Pāho, Rob Ruha releases his official video for his hit waiata “Paremata mēne” that won Best Song at the Waiata Māori Music Awards 2016.

The video features world jump rope champions “Electrick Jumpers” who also compete under the name Hot Dog USA. Lead by world renown jumper Nick Woodard, the Seattle based troupe was excited to be a part of the project and chuffed that an artist in New Zealand knew of their work.

“I remember seeing videos of them and thinking, that’s it! Lets reach out to them and see if they would want to be a part of this project” says Rob.

Te Māngai Pāho have been instrumental in enabling the relationship with the Electrick Jumpers to come to fruition and the project realised. “Without funding from Te Māngai Pāho, this would not have been possible. They have championed not only waiata in Te Reo Māori but the natural involvement of international communities in its promotion and normalisation in a global space.”

Directed and produced by music video legend Shae Sterling, this video is simple yet thought provoking. “Many people may think, eh? Why skipping? All I’ll say is beyond the skilful acrobatics is a lot of symbolism.”

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